Many of our patients have asked this question as we begin to transition and rebrand Viewpoint Chiropractic and Physical Therapy to Fusion Sport Rehab. The answer lies in what we actually do here in the office.
For starters, we provide a comprehensive, team approach to the care of all of our patients. We wanted to create a name that said this in a forward, unique way. Hence, we decided that Fusion best fit our combined efforts and overlap of care. We wanted to get away from the delineation of being a Chiropractic or Physical Therapy clinic. Since there are still Medical Facilities that are hesitant to refer to Chiropractors, we wanted remove that piece from the name.
In a similar fashion, we are not just a Physical Therapy clinic, so we wanted to find a name that was encompassing of both, and included massage. In addition, the therapies that we offer are the same treatments found in professional and collegiate training rooms. Whether or not you are an athlete, you are receiving treatment that utilized in the sport-rehab world. As a former collegiate and professional athlete, Dr. Kaiser wanted to bring his personal knowledge of injury care and rehab as an athlete, and mesh it with his professional expertise as a Doctor.
Youth sports are as popular as they have ever been. Parents spend thousands of dollars each year for their kids to compete. Since injuries are inherent to sport, there needs to be a resource to get these young athletes back on the field in a timely, but safe fashion. In addition, we have seen a rapid increase in adult, high intensity training (CrossFit, Orange Theory, P99-X, etc.). We see a need for a comprehensive practice that meets the expectations of these athletes as well. The explosion in the both of these demographics and the 10th anniversary of Viewpoint Chiropractic, lead us down the path of rebranding and changing the name… Hence, Fusion Sport Rehab was born.